Hey, I'm Iqra!

I am leading the creative direction and visual design for the ACEP26 Annual Conference, with the overall campaign identity finalized and already in use across early promotional materials. As the conference approaches, I am expanding the visual system across large scale environmental graphics, print collateral, digital marketing, social media, merchandise, motion graphics, and attendee experiences to create a cohesive brand from registration through the onsite event.

As creative manager at Dallas ISD, I led the design team and set visual direction for district-wide campaigns. We created everything from billboards and DART rail wraps to flyer, magazine spreads, mailers, and school logos, ensuring the work stayed cohesive for both print and digital.

Led the creation of new logos and brand refreshes, building a cohesive visual system that fits seamlessly into the overall ACEP brand family.

I led creative direction for the Answering the Call campaign, building a cohesive visual system that carried across every touchpoint. From scoping needs and defining the campaign aesthetic to designing flyers, ads, the conference exhibit, and large-scale signage, I shaped how the campaign showed up at the ACEP25 annual conference.